Adam Lagerhausen

Product Marketing Leader who creates distinct market positions

I help B2B companies turn product truth, market change, buyer reality, and field feedback into clear positioning, useful GTM narratives, and repeatable market motion. My strongest work is in AI, platform, and enterprise SaaS, especially when the product is powerful but the market story is not yet clear.

Download resume PDF View resume online GitHub AI PMM skills
adam@lagerhausen.net linkedin.com/in/adamlagerhausen (815) 353-4494 Austin, TX

Best-fit roles

  • Senior Product Marketing roles
  • Product Marketing Director / Lead
  • AI, platform, developer, or enterprise SaaS PMM
  • Product GTM / Product Strategy roles
  • GTM Strategy / Solutions Marketing

Companies I'm strongest with

  • B2B AI platforms and enterprise SaaS companies selling into complex buying committees.
  • Frontier AI companies when the work centers on enterprise adoption, platform GTM, or market clarity.
  • AI-native workflow and application companies building new categories, use cases, and sales motions.
  • Developer platforms, infrastructure, and model operations companies that need buyer-ready narratives.

👉 This is how I use AI at work

I use AI to pressure-test positioning, synthesize buyer evidence, improve launch thinking, and make GTM work less generic. I’ve turned 10+ years of PMM judgment into agent workflows for positioning, voice of customer, sales narratives, launch strategy, and buyer proof.

The point is not faster drafts. The point is better judgment earlier in the process.

View the skill set

Making products distinct in the market

In categories where features get copied quickly, PMM has to do more than explain the product. It has to help the company become known for something specific.

01

Product, market, and buyer clarity

Clarified the story for ServiceNow AI Control Tower on a six-week launch timeline, then turned it into sales narrative, executive language, and event-stage messaging. At Zeplin, helped move the company beyond “design handoff” into a clearer design delivery story.

02

GTM assets people actually use

Rebuilt the Dropbox Sign sales story, enablement, and field motion so sellers understood why the product mattered, who it was for, and how to position it. Sales increased 400% within the first couple quarters.

03

Market motion and feedback loops

Built AI-powered PMM workflows from 10+ years of positioning, launch, VoC, and sales narrative work. At Reevo, used a custom interactive demo to help buyers understand the product faster and cut unqualified leads by 50%.

Experience across B2B SaaS and AI

ServiceNow

Enterprise AI platform

Enterprise AI platform, governance, C-level narrative, launch strategy, and field enablement for complex enterprise buyers.

Salesforce

Enterprise sales-led SaaS

Enterprise sales-led SaaS, Sales Cloud messaging, release marketing, and seller enablement in a high-velocity GTM environment.

Dropbox

PLG-to-sales GTM

PLG-to-sales GTM, company-wide launch systems, e-signature positioning, and global sales enablement.

Zeplin

High-growth B2B SaaS

High-growth B2B SaaS, product repositioning, persona research, second-product launch, and product marketing team leadership.

Reevo

AI-native startup

AI-native startup work across content, interactive demos, buyer qualification, and sales efficiency.