Adam Lagerhausen

Product Marketing Leader | 10+ years of B2B Product Marketing Experience

adam@lagerhausen.net | (815) 353-4494 | Austin, TX | linkedin.com/in/adamlagerhausen

Core Strengths

AI Messaging & Positioning • Enterprise GTM Strategy • Product Launches • Sales Enablement • Market Research & Voice of Customer • Demo Strategy & Buyer Qualification • Content Strategy • Cross-Functional Leadership

Professional Summary

Product Marketing leader who helps companies turn product strategy, buyer insight, and field feedback into distinct positioning, launch narratives, sales assets, and GTM systems people actually use. Proof: ServiceNow AI Control Tower became one of the company's fastest-growing products, Zeplin repositioning doubled weekly trial sign-ups, and the Dropbox Sign GTM rebuild contributed to 400% sales growth.

Professional Experience

Reevo

Director, Marketing | March 2026 - June 2026

Joined after Series A as the CMO’s first marketing hire, establishing the content strategy for an AI-native revenue operating system and supporting the path from market awareness to qualified sales conversations.

• Content strategy: Led content strategy to expand Reevo’s brand reach, educate prospects, and support the path from awareness to sales conversation.
• Buyer qualification: Designed and launched assets that cut unqualified “tire-kicker” leads by 50% and gave sales a cleaner path to serious buyer conversations.

ServiceNow

Senior Manager, Product Marketing - AI Platform | October 2024 - March 2026

Led cross-functional Product Marketing for ServiceNow’s AI Platform, partnering with Product, Sales, and executive stakeholders to define market positioning, launch new capabilities, and translate technical innovation into enterprise value.

• 0-to-1 AI platform PMM: Built the positioning, buyer narrative, and GTM foundation for a new set of enterprise AI platform capabilities.
• AI Control Tower launch: Shaped the product story, buyer problem, and executive narrative for AI Control Tower, helping make it one of ServiceNow’s fastest-growing products and a flagship AI differentiator.
• Sales narrative and enablement: Developed First Call Decks and sales narratives for senior AI and platform decision-makers, helping sellers connect technical capabilities to enterprise outcomes.

Zeplin

Senior Manager, Product Marketing & Content Team Lead | April 2022 - October 2024

Product Marketing and content lead for Zeplin’s move from design handoff tool to design delivery platform. Managed a team of 4 and built the operating rhythm for strategy, research, positioning, launches, and content.

• Team leadership: Promoted to Product Marketing Team Lead, managed a team of 4, built the team’s quarterly strategy process, and supported 2 promotions.
• Repositioning: Repositioned Zeplin from a handoff tool to a design delivery platform, connecting the product to a larger workflow and clearer buyer problem; doubled weekly trial sign-ups.
• Market research and VoC: Launched a market research program that became the team’s voice-of-customer engine; increased sign-ups among target personas by 60%.
• Product launch: Led Product Marketing for Zeplin’s second product launch; exceeded targets by 25%.

Dropbox

Senior Product Marketing Manager, GTM & Product Launch Lead | October 2019 - April 2022

GTM and launch lead for Dropbox product launches. Built the launch operating system, rebuilt the sales story, and created enablement sellers could use in real buyer conversations.

• Launch operating system: Built Dropbox’s first company-wide product launch framework and execution model; launches exceeded targets by 15% or more.
• Dropbox Sign GTM rebuild: Rebuilt the Dropbox Sign market story, GTM strategy, and global enablement program; contributed to a 400% increase in sales.
• Sales enablement: Rebuilt buyer narratives and field assets for senior IT decision-makers, giving sellers a clearer story for enterprise conversations.

SalesforceSales Cloud

Associate Product Marketing Manager | November 2015 - October 2019

Product Marketing owner for Sales Cloud messaging, positioning, launches, and sales enablement across multiple major releases in a high-velocity enterprise environment.

• Enterprise PMM: Owned messaging, positioning, and sales enablement for Sales Cloud across multiple major releases.
• Sales enablement at scale: Led biweekly training and role-play sessions for approximately 200 Sales Cloud sellers, earning an average 4.7/5 rating.

Education

Northern Illinois University - B.S. Marketing, 2012